58% more qualified buyer leads — at half the cost-per-lead.
Solara Homes, a residential property developer in the South East, was running Google and Meta ads through a generalist agency. Cost-per-lead sat at £74 — but the quality was poor. Their sales team estimated fewer than 1 in 10 leads were genuine buyers, creating enormous friction and wasted time.
A structured programme starting with measurement, followed by acquisition, then conversion optimisation.
Built offline conversion tracking connecting campaign clicks to booked viewings and completions — giving the sales team and marketing a shared source of truth for the first time.
FoundationImplemented a qualification layer in the CRM that scored leads on budget, timeline, and buyer status. This separated serious buyers from browsers and reduced sales team wasted effort by over 60%.
InsightRebuilt Meta campaigns using lookalike audiences modelled on past completions (not just enquiries) and introduced pre-qualification landing pages with gating questions before the lead form.
ExecutionBuilt city-level content and technical SEO targeting high-intent buyer searches. Optimised Google Business Profile across all locations for local pack visibility.
OrganicPushed viewings, offers, and reservation events back to Meta and Google as offline conversions — enabling campaigns to optimise for genuine buyer intent signals rather than form fills.
AttributionOffline conversion tracking connected. Lead scoring model built.
Meta campaigns rebuilt with completion-modelled lookalikes. Pre-qualification page live.
Lead quality ratio improving. CPL declining. Sales team reporting higher conversion.
Local SEO strategy live. Google Business Profile optimised. First organic leads appearing.
CPL at £31 (from £74). Organic leads 31/mo. Portal spend reduced 40%.
Every number below is verified from client reporting and attribution data — not estimated or projected.
Measured at end of engagement period.
Increase measured over the full engagement period against baseline.
Increase measured over the full engagement period against baseline.
Measured at end of engagement period.
Solara Homes, a residential property developer in the South East, was running Google and Meta ads through a generalist agency. Cost-per-lead sat at £74 — but the quality was poor. Their sales team estimated fewer than 1 in 10 leads were genuine buyers, creating enormous friction and wasted time.