From ₦1M/month wasted on unattributed Meta spend to a verified 4.1× ROAS — in 10 weeks.
Kredify, a Lagos-based lending startup, was spending ₦1M monthly on Meta ads with no reliable way to track which campaigns were generating actual loan applications — versus people who clicked but never completed KYC. Their dashboard, CRM, and finance team all showed different numbers. Nobody could agree on what was real.
From ₦1M/month wasted on unattributed Meta spend to a verified 4.1× ROAS — in 10 weeks.