Fintech marketing is uniquely constrained: regulated messaging, high customer acquisition costs, long trust cycles, and strict platform policies. We've built compliant growth programmes for payments, lending, and wealth platforms that drive quality users at lower cost.
Financial products face strict platform policies. Wrong messaging = disapproved campaigns or account bans. We know the rules and how to acquire volume within them.
Consumers are cautious about new financial products. The gap between click and conversion is longer than almost any other vertical — and requires a different funnel.
Acquiring a fintech user who churns after 30 days is worthless. We optimise for LTV from day one — not just sign-up volume.
FCA-regulated messaging, GDPR data handling, and compliant remarketing — all need to work together without killing campaign performance.
GDPR-compliant GA4 setup, consent mode configuration, and data handling that keeps you on the right side of the regulator and the platforms.
Financial promotion-compliant campaigns on Google and Meta, optimised for qualified user quality and long-term LTV — not just sign-up cost.
SEO and GEO content that answers financial questions, builds category authority, and reduces the trust barrier to conversion.
Connecting acquisition data to in-product events — so you know not just who signed up, but who became a valuable, retained customer.
−44% CAC, 2.7× qualified lead volume, +35% 12-month LTV in 6 months
−38% cost per funded loan, 3.2× application quality improvement
No — we're a growth marketing partner, not a financial services firm. We work within your FCA-approved messaging frameworks and ensure all ad copy is reviewed against the financial promotions rules before going live. We have experience working alongside compliance teams to keep campaigns moving quickly without regulatory risk.
We implement consent mode v2, server-side tagging where needed, and data minimisation principles — so your tracking is both effective and compliant. For clients processing sensitive financial data, we document every data flow and work alongside your DPO to ensure the setup meets your obligations.
Both — but the approach differs significantly. Regulated products (lending, payments, investment) require compliant ad copy and often pre-approval workflows. Unregulated products have more creative flexibility. We scope the right setup in the free audit.
We connect your acquisition data to in-product engagement events — activation milestones, first transaction, subscription renewal — and push these back to your ad platforms as offline conversions. This trains campaigns to find users who activate and retain, not just those who sign up cheaply.
Payments platforms (consumer and B2B), digital lending products, savings and investment apps, buy-now-pay-later products, and B2B SaaS for financial services. We have specific experience with both UK and Nigerian fintech markets.
Don't see your stack? We very likely support it — ask in the free audit.
Free 45-min audit. No pitch deck. Just clarity on what's holding you back.