We're a measurement-first growth partner for fintech. Regulated messaging and long trust cycles push acquisition costs up fast. We build compliant programmes for payments, lending and wealth platforms that bring in verified users for less.
Financial products face strict platform policies. Wrong messaging = disapproved campaigns or account bans. We know the rules and how to acquire volume within them.
Consumers are cautious about new financial products. The gap between click and conversion is longer than almost any other vertical — and requires a different funnel.
Acquiring a fintech user who churns after 30 days is worthless. We optimise for LTV from day one — not just sign-up volume.
FCA-regulated messaging, GDPR data handling, and compliant remarketing — all need to work together without killing campaign performance.
GDPR-compliant GA4 setup, consent mode configuration, and data handling that keeps you on the right side of the regulator and the platforms.
Financial promotion-compliant campaigns on Google and Meta, optimised for qualified user quality and long-term LTV — not just sign-up cost.
SEO and GEO content that answers financial questions, builds category authority, and reduces the trust barrier to conversion.
Connecting acquisition data to in-product events — so you know not just who signed up, but who became a valuable, retained customer.
Blended CAC ₦5,500 → ₦2,100 in 10 weeks, with Meta spend unchanged at ₦1M a month.
Read the Kredify case study →Kredify's ads dashboard, CRM and finance records each gave a different sign-up count. That's a measurement problem, and it looks the same in a London fintech as in a Lagos one.
We do the same hands-on work for fintech: paid acquisition, SEO, onboarding CRO, tracking. What's different is the order. We fix attribution through to verified sign-ups before scaling spend, which is why we call ourselves a measurement-first growth partner.
No — we're a growth marketing partner, not a financial services firm. We work within your FCA-approved messaging frameworks and ensure all ad copy is reviewed against the financial promotions rules before going live. We have experience working alongside compliance teams to keep campaigns moving quickly without regulatory risk.
We implement consent mode v2, server-side tagging where needed, and data minimisation principles — so your tracking is both effective and compliant. For clients processing sensitive financial data, we document every data flow and work alongside your DPO to ensure the setup meets your obligations.
Both — but the approach differs significantly. Regulated products (lending, payments, investment) require compliant ad copy and often pre-approval workflows. Unregulated products have more creative flexibility. We scope the right setup in the free audit.
We connect your acquisition data to in-product engagement events — activation milestones, first transaction, subscription renewal — and push these back to your ad platforms as offline conversions. This trains campaigns to find users who activate and retain, not just those who sign up cheaply.
Payments platforms (consumer and B2B), digital lending products, savings and investment apps, buy-now-pay-later products, and B2B SaaS for financial services. We have specific experience with both UK and Nigerian fintech markets.
Don't see your stack? We very likely support it — ask in the free audit.
Free 45-min audit. No pitch deck. Just clarity on what's holding you back.