Nigerian founders are done with impressions and reach. We work with Lagos and Abuja businesses that want to know exactly which naira of spend produced which naira of revenue — and build acquisition systems that produce it again next month.
Nigeria's commercial hub and Africa's largest startup ecosystem. We work with Lagos-based fintech companies, ecommerce brands, SaaS products, and real estate developers building in Nigeria's most competitive market.
Commercial hubNigeria's federal capital and a growing hub for government-facing tech, healthcare, real estate, and professional services. We help Abuja businesses build credible, measurable growth programmes that win in a relationship-driven market.
Federal capitalOur Lagos team operates in the Nigerian market daily — not advisors parachuting in from London. We understand local buyer behaviour, platform nuances, and what actually works here.
We invoice in Nigerian Naira for Nigerian clients, removing the currency friction that makes working with international agencies painful.
Meta, Google, and TikTok advertising in Nigeria requires different audience strategies, creative approaches, and bidding tactics than UK markets. We've built these playbooks.
Clean attribution before any campaign runs. Every decision backed by numbers you can trust — pidgin-aware content strategy and Google Business Profile optimisation for Lagos and Abuja included.
If your business operates in both Nigeria and the UK — or plans to expand — our dual-office model means you have one partner managing both markets coherently.
Spiky results are worse than slow ones. A good month followed by a dead one tells you nothing and panics your investors. We build attribution and channel systems designed to produce consistent, forecastable revenue — the kind you can put in a board deck and actually stand behind.
We fix broken tracking before spending a naira. GA4, CRM attribution, and event setup Nigerian businesses actually use.
Local SEO built for how Nigerian buyers actually search. Not UK playbooks copied over.
Google Ads and Meta campaigns for Lagos and Abuja audiences. Different creative, different bidding, different results.
Funnel analysis, A/B testing, and landing page rebuilds. Designed around Nigerian buyer psychology.
We scope to your funding stage — not a one-size package. Whether you need a full outsourced marketing team or embedded growth leadership, the engagement matches where you are.
Clean tracking, one paid channel, monthly reporting. Foundation first, scale second. For founders who need senior marketing without a full-time hire.
Multi-channel paid, SEO, CRO, and attribution. The full engine — run by a senior team, not a junior account manager reading out dashboards.
Embedded growth leadership, investor-ready dashboards, and cross-market expansion into the UK. For companies with a growth team that needs a senior operator above them.
Compliant acquisition for lending, payments, and savings products. Google Ads and SEO built for Nigeria's regulated fintech market.
Explore →Qualified buyer and landlord leads for Lagos and Abuja developers. We tell serious buyers from browsers.
Explore →ROAS optimisation and retention for Nigerian DTC brands — own sites and Jumia.
Explore →Patient acquisition for private clinics and healthtech platforms serving Nigerian consumers.
Explore →MRR growth and trial conversion for Nigerian SaaS startups — local and export markets.
Explore →Lead generation and authority for law firms, consultancies, and financial services businesses.
Explore →Featured across Nigeria's leading business publications for his work applying data and measurement-first marketing to grow Nigerian startups. With a track record across Lagos, Abuja, and UK markets, Olawale leads every Mowsix engagement — you work directly with the person the press writes about, not a junior team member.
Most Lagos startups launch Meta and Google campaigns before their conversion tracking is working correctly. The result: you're optimising for the wrong signals, wasting budget, and have no idea what's actually working. We fix the tracking before we spend a naira on ads.
Not all enquiries are the same. A Lagos real estate developer we worked with was celebrating 200 leads a month — but only 8 were genuinely qualified buyers. Without lead scoring, your sales team drowns in noise. We build qualification systems that separate real intent from casual browsing.
Instagram works brilliantly for consumer brands. But for B2B SaaS, fintech, and professional services targeting Lagos decision-makers, the platform rarely delivers the right audience at scale. We build multi-channel strategies that match your buyer to the right platform.
Most Nigerian businesses track "impressions" and "reach" but can't tell you which campaign drove their last 10 sales. Without clean attribution, you can't scale what works or cut what doesn't. Clean attribution is the foundation of everything we build.
Organic search in Nigeria is massively underused. High-intent queries like "fintech startup Lagos" or "real estate agent Abuja" have real search volume and low competition. Businesses that invest in local SEO now will own these rankings for years.
The most expensive mistake: spending more on ads when the landing page, pricing page, or onboarding flow is leaking. We always audit the funnel before recommending budget increases — because more traffic to a broken page is just more expensive failure.
Yes. Paid acquisition, SEO, and CRO all feed into a lead generation system built for your specific audience. We build the full funnel — not just run ads.
We're not a recruitment agency, but our embedded model gives you senior growth expertise without a full-time hire. Most clients find this cheaper and faster than recruiting — you get a team with deep playbooks instead of one person learning on the job.
Yes — Mowsix operates from Lagos, Nigeria and Coventry, United Kingdom. Your engagement is led by a senior strategist based in Lagos, not managed remotely from the UK. You get local market expertise with international methodology.
Yes. We invoice Nigerian clients in NGN, removing the currency conversion friction that makes working with international agencies painful. Rates are agreed at onboarding and reviewed periodically.
Yes — our Launch plan is designed for early-stage businesses that need clean tracking foundations and a first growth channel. We are honest if your budget is below what's needed for meaningful results, and we will tell you upfront.
Fintech, real estate (Lagos and Abuja residential developers and letting agencies), ecommerce, SaaS products targeting Nigerian businesses, and healthcare. We have built specific playbooks for each of these verticals in the Nigerian context.
Most Nigerian agencies optimise for activity — posts, campaigns, impressions. We optimise for revenue. Every engagement starts with a measurement audit, and every decision is backed by attribution data. You will always know exactly what is working and why.
Yes. Our dual-office model — Lagos and Coventry — means we can run cross-border growth programmes that work in both markets simultaneously. This is particularly relevant for fintech and SaaS products looking to enter the UK.
Tracking and attribution fixes typically land in weeks 2–4. Paid channel improvements usually show measurable CAC improvement by month 2. SEO and organic growth compoundsmore slowly — expect meaningful results from month 4 onwards.
Absolutely. Nigerian buyers research differently, trust signals matter more, and platform preferences vary by audience. We build campaigns that reflect local buying psychology — not templates copied from UK or US playbooks.
Deep dives on the metrics and systems that separate Nigerian startups that grow predictably from those that don't.
A practical guide to building attribution that actually works in the Nigerian market — GA4 gotchas, offline conversion tracking, and the mistakes most Lagos agencies make.
Read the guide →How Nigerian startups cut CAC by 30–50% without cutting spend — the five levers that move the needle and why most agencies ignore them.
Read the guide →Free 45-min growth audit. NGN pricing available. Offices in Lagos and Coventry.