Startup Marketing Case Studies & Client Results

Growth that's measured,
not assumed.

Real outcomes from startups that replaced guesswork with clean data, smarter spend, and performance-driven strategy. Every number here is verified.

−41%

Avg. CAC reduction

3.2×

Avg. pipeline growth

90d

Typical impact window

Published case studies

SaaS

PropTrack Analytics

From leaky funnel to 3.2× pipeline growth — in 90 days.

−41%

Customer Acquisition Cost

3.2×

Qualified pipeline

The challenge

PropTrack, a B2B SaaS platform for property portfolio managers, was spending £3k/month on paid acquisition with no reliable attribution. Their CRM showed leads coming in — but t…

Timeline

⏱ 90 days

+67%

Inbound revenue

Full case study →

SaaS

Tasklo

Scaling from £9k to £20k MRR — without increasing ad spend.

£20k

MRR (from £9k)

−38%

Blended CAC

The challenge

Tasklo, a project management SaaS for remote-first startups, had decent traffic but a 0.8% trial conversion rate. Paid spend was profitable but plateauing — and scaling budget al…

Timeline

⏱ 6 months

2.9×

Trial-to-paid conversion

Full case study →

Real Estate

Solara Homes

58% more qualified buyer leads — at half the cost-per-lead.

−58%

Cost per qualified lead

+58%

Qualified lead volume

The challenge

Solara Homes, a residential property developer in the South East, was running Google and Meta ads through a generalist agency. Cost-per-lead sat at £74 — but the quality was poo…

Timeline

⏱ 4 months

Site launches from pipeline

Full case study →

Real Estate

Vantage Lettings

From portal-dependent to owned audience — scaling regional with SEO.

31/mo

Organic landlord enquiries

−40%

Portal ad spend

The challenge

Vantage Lettings, a growing letting agency in the Midlands, was almost entirely reliant on Rightmove and Zoopla for landlord leads — paying high referral costs with no owned audi…

Timeline

⏱ 6 months

£18

CAC via organic

Full case study →

Fintech

Kredify

From ₦1M/month wasted on unattributed Meta spend to a verified 4.1× ROAS — in 10 weeks.

4.1×

Verified ROAS

−62%

Cost per verified sign-up

The challenge

Kredify, a Lagos-based lending startup, was spending ₦1M monthly on Meta ads with no reliable way to track which campaigns were generating actual loan applications — versus peo…

Timeline

⏱ 10 weeks

₦2,100

Blended CAC (down from ₦5,500)

Full case study →

Health Care

AfyaCare

3.4× more appointment bookings. Same ad spend. Zero additional headcount.

3.4×

Monthly appointment bookings

−54%

Cost per booked appointment

The challenge

AfyaCare, a private clinic network with locations in Lagos and Abuja, was running Google Ads through a generalist agency. Ads were live, spend was going out — but the clinic coor…

Timeline

⏱ 5 months

68%

Patient retention at 6 months

Full case study →

Growth that's measured,
not assumed.

PropTrack Analytics

Tasklo

Solara Homes

Vantage Lettings

Kredify

AfyaCare

See your numbers
on a page like this.

Growth that's measured,not assumed.

PropTrack Analytics

Tasklo

Solara Homes

Vantage Lettings

Kredify

AfyaCare

See your numberson a page like this.

Growth that's measured,
not assumed.

See your numbers
on a page like this.