Traditional SEO gets you into Google's blue links. GEO gets you into the AI-generated answers that now appear above those links — and into the responses that AI assistants give when your customers ask questions directly.
These are fundamentally different systems with fundamentally different rules. A brand can rank #1 on Google and be completely invisible in AI search. The brands building GEO strategies today are locking in positions their competitors will spend years trying to catch up on.
We are the first marketing agency in Africa to offer GEO as a named, dedicated, measurable service. Not as a buzzword. Not as an add-on to SEO. As a standalone programme with its own strategy, its own deliverables, and its own tracked outcomes.
of Google searches now show AI Overviews above organic results
higher brand trust when a business is recommended by AI vs found via search
of Nigerian professionals aged 18–40 use AI tools weekly for product research
other African agencies offering GEO as a dedicated, tracked service
GEO is not one tactic. It's a structured programme that makes AI models trust, cite, and recommend your brand consistently over time.
We map your current footprint across ChatGPT, Perplexity, Google AI, and Claude — identifying every query where you should appear but don't, and why.
We create the structured, expert-level content that AI models are trained to cite — thought leadership, data studies, FAQ architecture, and entity optimisation.
We get your brand mentioned and linked from the publications, directories, and data sources that AI engines weight most heavily — including Nigerian tech media and industry bodies.
Every month you see exactly which AI engines mention you, for which queries, with what frequency — and how your AI visibility share is growing against competitors.
When buyers ask AI "which loan app is safe in Nigeria?" or "best savings app for Lagos" — you need to be the answer. Trust is everything in fintech. AI recommendation builds it faster than any ad.
Patients increasingly ask AI assistants to recommend doctors, clinics, and health services before booking. GEO puts your clinic in front of patients at the exact moment of intent.
Buyers and tenants are asking AI to recommend agents, developers, and platforms. GEO ensures your brand is cited as a trusted option when they do.
Product discovery is moving to AI. "Best skincare brand in Nigeria" or "affordable electronics Lagos" — GEO gets your products into these AI-generated discovery results.
Decision-makers use AI to shortlist software vendors. If your SaaS isn't appearing in AI-recommended vendor lists for your category, you're losing deals before the conversation starts.
Law firms, consulting firms, and financial advisors win clients through trust and reputation. AI recommendations are the new word of mouth — and they scale.
In the UK and US, GEO is already becoming competitive. The first-movers have established authority and AI models have started forming preferences. In Nigeria and across Africa, that race hasn't started yet.
The brand that builds AI authority in Nigerian fintech, healthcare, or ecommerce over the next 12 months will be extraordinarily difficult to displace in 24 months. The cost of waiting is compounding invisibility.
Claim your AI visibility now →AI search tools reach mainstream adoption. Early adopters begin building GEO strategies in UK/US markets.
GEO becomes a recognised discipline. Competition intensifies in Western markets. Africa remains wide open.
Window is open in Nigeria. First brands to build AI authority establish positions that compound over years.
NowAI recommendation patterns solidify. Late movers face established competition for AI visibility in every sector.
No. SEO optimises for Google's algorithm and gets you into the blue links. GEO optimises for AI language models and gets your brand mentioned in AI-generated answers. They overlap in some areas — good content helps both — but the strategies, tools, and outputs are distinct. You need both. Most agencies only offer one.
We track AI visibility across ChatGPT, Perplexity, Google AI Overviews, and Claude using structured query testing. Every month we run the same set of target queries across all four engines and record when and how your brand appears. You get a visibility score, a share-of-AI-mentions metric, and a trend line over time.
The first signs of improvement typically appear in 6–10 weeks. Meaningful, consistent AI visibility usually develops over 4–6 months. GEO is a compounding strategy — the authority you build in month 2 supports the results you see in month 6. Brands that start now will have 12 months of compounding advantage over those who start next year.
No — but having one helps. GEO works independently of existing SEO. If you have strong organic rankings we can build on them; if you don't, we build the GEO programme from scratch. The two services are complementary, not dependent.
Especially for Nigerian businesses. AI adoption among Nigerian urban professionals is high and growing fast. In markets like fintech, healthcare, and real estate — where trust drives purchase decisions — being recommended by AI has an outsized effect on conversion. And because no competitor is doing this yet in Nigeria, the first-mover advantage is significant.
We query ChatGPT, Perplexity, Google AI, and Claude with the 20 most relevant questions your target customers are asking — and show you exactly which queries your brand appears for, which it doesn't, and the specific gaps we would close. No obligation, no generic report. A real diagnosis.
Free AI Visibility Audit. We run the queries, you see the results. No obligation.
Takes 48 hours. Completely free. No pitch call required.