Free tools

Free tools for real founder problems.

Calculators, checklists, and benchmarks to help you measure growth properly. No credit card. No email gate (until the value's real).

What we built

Pick one to get started.

01
Live tool

Unit Economics Calculator

Get a Sustainability Score, your CAC payback period, and three changes that would move them most. Takes 90 seconds.

  • LTV:CAC ratio + payback period
  • Sustainability Score (0–100)
  • 6 currencies — GBP, USD, EUR, NGN, KES, INR
  • Personalised recommendations
Try the calculator →
02
New · PDF

Free Growth Checklist

A 30-point pre-flight checklist for early-stage founders: tracking, attribution, paid setup, activation, retention, and reporting. Free downloadable PDF.

  • Tracking + measurement essentials
  • Paid acquisition pre-flight check
  • Activation & retention basics
  • Reporting cadence + cohort drift
Get the checklist →

More tools shipping soon — CAC payback calculator, marketing ROI tracker, and others.

Want help applying these to your business?

45-minute audit call. We diagnose your tracking, attribution, and the gap between spend and pipeline. No pitch.

Book your free audit ↗