From leaky funnel to 3.2× pipeline growth — in 90 days.
PropTrack, a B2B SaaS platform for property portfolio managers, was spending £3k/month on paid acquisition with no reliable attribution. Their CRM showed leads coming in — but the sales team had no idea which channels were actually converting. Budget decisions were driven by gut feel, not data.
A structured programme starting with measurement, followed by acquisition, then conversion optimisation.
We conducted a full GA4 audit and discovered significant tracking gaps — conversion events were firing incorrectly, CRM data wasn't flowing to ad platforms, and attribution models were crediting the wrong channels. We rebuilt the entire tracking stack from the data layer up.
FoundationWith clean data in place, we mapped every trial, upgrade, and churn event to its acquisition source for the first time. LinkedIn was responsible for 61% of closed revenue but receiving only 22% of budget — an immediate reallocation opportunity.
InsightWe restructured Google Ads and LinkedIn campaigns around high-intent keywords and lookalike audiences built from actual closed customers — not just trial sign-ups. Budget was reallocated to match the attribution evidence.
ExecutionWe built a keyword cluster strategy targeting bottom-of-funnel terms with clear buyer intent. Content was mapped to specific buyer pain points, not generic category terms.
OrganicWe identified that 72% of trials abandoned within 3 days due to a confusing onboarding flow. We redesigned the trial-to-activation sequence and ran A/B tests on the trial sign-up page, lifting conversion from 0.8% to 2.3%.
ConversionGA4 audit completed. Attribution gaps identified. Tracking rebuild scoped.
GA4, HubSpot, and Google Ads rebuilt with clean event-level attribution. LinkedIn budget reallocation approved.
LinkedIn campaigns restructured. Google Ads keyword strategy updated. First CAC improvement visible.
Trial page redesign launched. A/B tests running. Onboarding sequence rebuilt.
SEO content driving organic pipeline. Paid CAC at target. Trial-to-paid conversion 2.9×.
Every number below is verified from client reporting and attribution data — not estimated or projected.
Reduction vs. pre-engagement baseline over the same traffic volume.
Increase measured over the full engagement period against baseline.
Increase measured over the full engagement period against baseline.
Reduction vs. pre-engagement baseline over the same traffic volume.
PropTrack, a B2B SaaS platform for property portfolio managers, was spending £3.5k/month on paid acquisition with no reliable attribution. Their CRM showed leads coming in — but the sales team had no idea which channels were actually converting. Budget decisions were driven by gut feel, not data.