For Nigerian fintech founders

Your CAC is climbing. Your LTV isn't keeping up.

We find the leak. You fix it. First result in 30 minutes.

No pitch. No retainer needed upfront.

⟶ We take 4 audits per month. 2 slots open in November.

−62% cost per verified sign-up

Lagos fintech · pre-Series B · 10 weeks

₦2,100 average CAC, down from ₦5,500

Same client · 6-month mark

+41pp conversion on paid acquisition channels

Across 3 active campaigns

What's slowing you down

Three problems most Lagos fintech teams have right now.

You're spending on channels you can't measure

Your Meta and Google campaigns are running. Some of them are working. You don't know which ones. Every month you keep spending on all of them because pulling back on the wrong one feels like a risk you can't afford.

Your attribution is fragmented across tools that don't talk

Mixpanel says one thing. Google Analytics says another. Your ops team built a spreadsheet that splits the difference. None of them agree on what a verified sign-up actually costs you.

Your agency reports look good. Your numbers don't.

The deck shows impressions, reach, and engagement. It doesn't show CAC trend, payback period, or whether your LTV/CAC ratio is moving in the right direction. You're buying confidence, not clarity.

Client result

Lagos lending startup · pre-Series B · 10 weeks

They came in with ₦5,500 CAC and three acquisition channels they couldn't rank. We mapped attribution across all three, killed the weakest one, and reallocated the budget. Ten weeks later:

	Start	Week 10
CAC	₦5,500	₦2,100
Verified sign-ups / month	310	680
Active paid channels	3	2
Payback period	14 months	6 months

They kept the 2 channels. Cut the 1. Reinvested the difference.

How it works

Three steps. First result in 30 minutes.

Step 1 — 30 min

The attribution session

We go through your live acquisition stack together. By the end of the call you know which channel is driving verified users and which one is inflating your numbers.

Step 2 — same day

The gap report

We write up what we found: channel breakdown, CAC by source, the measurement gaps that are hiding your real cost. You get the report the same day.

Step 3

A decision, not a proposal

We tell you what we'd fix and how. If the work makes sense, we scope it. If it doesn't, we say so. You decide from there.

Common questions

What founders usually ask first.

How is this different from working with a growth agency? +

Most agencies optimise within the channels they manage. We work across your entire acquisition stack — regardless of who's running what — and tell you what's actually happening. We're not competing with your existing agency. We're measuring whether it's working.

Is this relevant if we're pre-Series A? +

It's most relevant then. CAC discipline at pre-Series A determines your funding story and your post-raise runway. If you can show a consistent ₦2,100 CAC with a 6-month payback, that conversation is easier. If you can't, the next raise is harder.

What about CBN regulatory constraints on data collection? +

CBN guidelines shape how we scope the tracking. We work within the boundaries — no PII captured outside consent frameworks, no data leaving the jurisdictions you operate in. Attribution is about signals, not surveillance.

What does working with you cost after the audit? +

Depends on the scope. Most engagements run ₦400k–₦1.2m/month for a 3–6 month period, depending on channel complexity. We tell you the number at the end of the audit session, not after a 3-week scoping process.

Your next round will ask about CAC. Know the answer before they do.

No pitch. No retainer needed upfront.

We take 4 audits per month. 2 slots open in November.