Measurement & analytics

How to measure what actually moves revenue.

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What healthy unit economics actually look like in 2026
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Measurement · May 5, 2026 · 9 min read

What healthy unit economics actually look like in 2026 — by stage, segment, and channel

Median B2B SaaS LTV:CAC is 3.2:1 across 939 companies. Top quartile sits at 5:1+; bottom quartile loses money on every customer. Comprehensive 2026 benchmarks by stage, segment, and…

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Measurement · April 17, 2026

Marketing ROI Measurement for UK Startups: A Practical Guide

Marketing ROI measurement for UK startups — build proper GA4 attribution, sync your CRM, and make budget decisions on real revenue data.…

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Measurement · April 4, 2026

How to Set Up Marketing Attribution for a SaaS Startup (The Right Way)

This is the exact attribution stack we build for early-stage SaaS clients: GA4, GTM, CRM webhook, and Looker Studio. Step-by-step configuration and…

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